Did you know that the first gasoline engine was a one-cylinder 2 stroke unit from 1879? Do you own a car and are wondering how to advertise using your car?
You go from point A to B each day, so why not show off your business on your car? In this article, explore the top tips for advertising on your car.
Ready to make some easy and fast cash for your business? Read on to explore these tips and tricks you won’t want to miss.
Why Advertise Using Your Car?
You might wonder, why use your car for advertising? First off, it’s a one-time cost. You pay a one-time fixed price instead of continually paying for it like online ads.
The even better news is that vinyl wraps can last about 5 years depending on care. If you choose perforated window decals, they can last about 3 years.
When you’re driving by, you can easily get thousands of views from every mile that you drive. If you’re heading into a city, this number can increase even more. While not everyone will be your ideal customer, you’re getting your name out there.
Whether you’re running errands at the store or dropping the family off, you’re getting traffic for your business. As you drive, that’s passive advertisements that your target audience might see.
For example, if you’re a realtor and need to drive to different homes, that’s traffic you can receive while driving from place to place. It’s a great way to not only be productive throughout your day but earn traffic while doing so.
Before you start advertising, it’s a good idea to have your target audience in mind. For example, if your target audience is an older market you might want to choose a more traditional ad. Whereas if your target audience is a younger crowd, you might want to choose a brighter design.
Create a Budget
You’ll want to think about your budget before even beginning on ads. Keep in mind that the prices of ads can vary depending on the size of the ad and the location.
It’s a good idea to use a good and simple text to not distract drivers. Avoid driving recklessly or speeding since that can deter potential customers. Keep in mind that you’re representing your business while you’re out there.
1. Create a Business Ad
Hire a company to create a business ad for your car. The cost can vary based on the car ad you choose.
2. Personalized License Plate
Consider using a personalized license plate for your car. This is a great way to advertise for less. It can have the name of your website, your phone number, and the name of your business.
3. Car Wraps
If you decide to go with car wraps, they’re the most expensive option for your vehicle. They can range from $500 to $5000.
You can choose the length of the car wrap whether you choose full, quarter, or half sizes. Ensure it’s high-quality and it’ll last you for more than a few years.
After you set up your advertisements on your car, it’s a good idea to ask customers where they heard about your business. You can also consider a website or phone number that’s unique to your car’s advertisements to track it.
Even when you’re not driving, car advertising can help promote your business. For example, can you park your car in a busy area?
You can determine if the car ad is worth it in the long run. Take a look at the average value of a customer compared to new customers. Since car graphics can last for years it might be a solid investment for you.
Before obtaining a car wrap, it’s a good idea to make sure that your car’s paint is in good condition. If it’s not, the car wrap won’t stay on properly.
Avoid using a car that has dings or scratches since those will stand out from underneath the car wrap. Make sure the paint is fresh and not peeling as well since it won’t stick otherwise.
How Does Car Wrapping Work?
First, the car shop will detail your car to remove any contaminants from the paint. Some places will use isopropyl alcohol to clean it first.
Next, they’ll remove the taillights, headlights, and bumpers to attach the wrap. If you don’t feel comfortable with this part, some shops will offer a scalpel-like tool to cut the vinyl.
A heat gun will be used in order to make sure the material is more pliable. This is important to ensure that it’ll fit your vehicle properly. More advanced graphics will need extra vinyl layers. After this, they’ll use a soft squeegee to remove air pockets.
Car Wrap vs Car Paint
Getting your car painted will cost less than a car wrap if it’s on the lower end. A good-quality paint job will cost about the same as a car wrap. If you decide to go with a matte finish then painting your car will cost more.
How To Advertise Using Your Car
Now that you’ve explored how to advertise using your car, you should have a better idea if it’s right for you. Before beginning, it’s a good idea to take a look at your budget to see if it’s a feasible option for you.
Looking for more content on cars? For everything from automotive repair to maintenance, check out our other articles today.